Once you set up your facebook page your main goal is to get fans-
but how?
Dental offices have are uniquely set up to promote themselves on facebook,
you already have a loyal following of patients who "like" you-
now you just have to get them to push a button. Facebook has made the patient referral system a no brainer for your patients-
now its up to you to get them involved online.
Promote your page in your office-MAKE IT EASY
- Is your office Wi-Fi- can patients login to their accounts while in your waiting room?
- iPADs- have a n iPAD in your waiting room- set the home screen as facebook, ask patients to follow you
Utilize your patient base:
- Do you gather emails? now is the time to use them- send out an email announcing your new page- ask patients to follow you.
- Do a drawing for free whitening out of the patients who do follow you
- If you don't want to send out an email put a blurb about your facebook page on your reminder cards.
- Put a "like" button on your website
KEEP IT INTERESTING/ INTERACTIVE- content ideas
- Quizzes, questions, polls, surveys, drawings, contests... You want your followers to comment- this is how there "friends" will see your info (tips on running a promotion)
- Personnel stories- Dr. Smith just got back from Ireland- post some pictures
- CE updates- Dr. Jones just completed an advanced course on dental implants
- Charity work- our donated toothbrushes finally reached the children in Zimbabwe pictures if possible
- Education- weekly intersting health/dental related tip
- Cosmetic- before and after pictures-veneers ortho (don't forget to get a release signed for use of the pictures)
- Congratulations- graduating class 2011, new baby Smith family
- Patient Promotion- patient just opened a business, published a book
- FIll the schedule- last minute cancellation, first person to call and schedule ...
The possiblities are endless...
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